Maruti Suzuki’s NEXA launched its much awaited car recently – Ignis. The premium urban compact is apt for the millennials with its unconventional design and several advanced features.
Ignis was unveiled at Ignis Electronation, an EDM concert, with enthralling and heart-throbbing performance by the EDM legend, Axwell. While he stormed the concert, dynamic artists like DANNIC, Nikhil Chinapa, and Nawed Khan too electrified the evening. The crowd that resonates with the car’s idea of being distinctive yet original loved every minute of the concert.
Ignis Electronation was very well organized, and it was one of the best concepts that I have come across in a while. NEXA chose the perfect way of unveiling their car, amidst the audience they made it for. It was truly an unconventional launch for an unconventional car. As they say, None of a Kind Launch Concert to unveil a None of a Kind car.
The launch wasn’t only focused around the car, NEXA ensured they launched Ignis in style that resonates with the youth today. Ignis Electronation was for the generation like ours that likes to groove, have carefree lives and is always looking for excitement.
Ignis is all of it, and more!
Its design is well curated, keeping in mind the vivaciousness and euphoria of the millennials. The premium urban compact combines unconventional design (like the cockpit styled console panel), technological supremacy, advanced safety features, and everything else that the youth looks for, for a smoother and carefree drive, in the city and on the highway.
The look, feel and positioning of a tab like infotainment system adds style to Ignis and offers it a seamless Smartphone connectivity with Android Auto, Apple CarPlay and Mirror Link. These technologies will allow millennials to connect a wide range of Smartphones on the go. Smart packaging of the engine makes Ignis cabin space roomier and comfortable. Front and rear have abundant headroom and legroom, offering maximum usable space with the right proportions at all the places. Ignis comes equipped with dual airbags, seatbelts with pre-tensioner force limiter (PTFL) and ABS with EBD as standard fitments.
Overall, it’s truly a car made for us – the millennials. Built to break conventions and designed to be unique, just like our approach towards life, Ignis is distinctive and original. Its design language echoes a confident stance. I’m really looking forward to drive this premium urban compact!
Also to experience it live, check out the video here: https://www.youtube.com/watch?v=15frlIGkDlE