Longines presented their range of Dolce Vita in steel and gold, a new collection for women who believes in Elegance is an Attitude. A collection that is elegant, sophisticated and speaks thousand words in just one look. The event was organised by Longines at Taj Palace, Delhi. As only bunch of bloggers were invited, we had an amazing time with the brand ambassador, Aishwarya Rai Bachchan discussing about how was her journey so far with Longines?
Longines Ambassador of Elegance, Aishwarya Rai Bachchan commented: “Whenever I inaugurate a new Longines Boutique, I feel a sense of pride and honor. The brand that I started endorsing almost 17 years back has grown by leaps and bounds and has become a favorite amongst the people of India. I am glad Longines decided to open a mono-store in this location. I think this mall provides a great environment for a brand like Longines. May this Boutique thrive in its sales and customer-relation.”
Inspired by the Italian sweet life, the “Dolce Vita”, it is worn on the wrists of women who know how to make the most of life’s simple pleasures. Longines introduces new variations using steel and gold that remain decidedly feminine and glamorous. The solid rose gold crown and the touch of pink on the dial harmoniously match the rose gold and steel watch band.
The steel cases of the Longines DolceVita collection feature a solid gold crown and are also offered in a version set with diamonds. The models are available in four sizes and house a quartz movement. A silver-coloured “flinqué” dial adorned with painted Roman numerals and a black lacquered or white mother-of- pearl dial enhanced with diamond indexes, all featuring a rose gold hourglass, decorate the models of this collection. These timekeepers feature a steel and rose gold cap bracelet.
For next post.